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baseNode vs 360dialog
360dialog: Developer and partner platform. Information from public pages and review sites, October 2026.
360dialog
From about €49/month plus a per-channel licence; no markup on Meta fees.
Strengths
- Zero markup on Meta fees
- Multi-tenant partner hub
- Partner-paid or direct-paid billing
Common complaints
- No end-user inbox or campaign UI of its own
- You build the product on top
Ratings: Developer-focused; fewer consumer reviews
baseNode
Early access. Plans from free; see pricing.
- Meta fees
- Passed through at cost, shown with GST before every send
- Compliance
- Consent ledger, STOP handling and a 24-hour frequency cap
- Agencies
- Client workspaces with your own per-message margin
- AI
- Off by default; bring your own key and a spend cap
- Stores
- Shopify, WooCommerce and Wix via signed webhooks
Which should you choose?
Choose 360dialog if
You are a software company that wants to build your own WhatsApp product.
Choose baseNode if
You want Meta fees at cost with the total shown before you send, consent and quality protections built in, and a white-label path for agencies.
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